Attention all publishers and advertisers! Are you looking for the best native ad networks to boost your online presence and revenue? Do you want to discover top-notch platforms that seamlessly blend your ads with engaging content? If so, you’re in the right place. Get ready to explore the 20 best native ad networks in 2024 and unlock a world of opportunities. From comprehensive reviews and comparisons to real-life examples, this article has everything you need to make informed decisions and take your advertising strategies to new heights. So, which native ad networks will make the cut? Let’s dive in and find out!
The Native Ad Spend Trend in the US
Native advertising has become increasingly popular in recent years, with businesses recognizing its effectiveness in reaching and engaging audiences. According to Statista, native ad spend in the United States has been steadily rising, indicating the growing importance of this advertising format.
Native display advertising spending in the US has experienced an impressive growth rate of approximately 25% year over year. This upward trend demonstrates the effectiveness of native ads in capturing consumers’ attention and driving desirable outcomes for brands and publishers alike. With the continued success of native advertising, businesses are allocating more of their budgets towards this powerful marketing strategy.
The native ad spend trend in the US signifies the increasing value that businesses place on native advertising. By seamlessly blending with the surrounding content, native ads offer a non-disruptive way to deliver brand messages and provide relevant information to users, enhancing engagement and building trust. As a result, publishers and advertisers are looking to capitalize on this trend by investing in native ad networks that can effectively amplify their reach and drive desired outcomes.
As the native ad spend trend continues its upward trajectory, it is crucial for businesses to stay ahead of the competition and leverage the power of native advertising. By strategically allocating their ad budgets towards native ads, brands and publishers can tap into the growing audience base and maximize their returns on investment.
Key Takeaways:
- Native ad spend in the US has been steadily increasing, growing at a rate of approximately 25% each year.
- This upward trend demonstrates the effectiveness of native ads in capturing audience attention and driving desirable outcomes.
- Businesses are investing more of their advertising budgets in native advertising, recognizing its value and potential.
- Native ads seamlessly blend with the surrounding content, enhancing engagement and building trust.
- Publishers and advertisers can leverage native ad networks to amplify their reach and drive desired outcomes.
Why Native Ads Are Effective
Native advertising has proven to be highly effective in capturing users’ attention and achieving desired marketing outcomes. This section will explore the benefits of native advertising, including its effectiveness, engagement, and revenue generation for publishers.
Blend in with Surrounding Content
One of the key reasons why native ads are so effective is their ability to seamlessly blend in with the surrounding content. Unlike traditional display ads that often disrupt the user experience, native ads appear as natural elements within the website layout. This non-intrusive approach makes users more receptive to native ads, increasing their chances of engagement.
Imagine you are reading an article on a popular news website, and you come across a native ad that matches the style and format of the surrounding content. Without being overly promotional or interruptive, this strategically placed native ad catches your eye and piques your interest. You are more likely to engage with it, either by clicking on the ad or exploring the advertised content further.
Higher Click-through Rate (CTR)
Native ads have been proven to deliver higher click-through rates (CTR) compared to traditional display ads. According to a study by Sharethrough and IPG Media Lab, native ads registered an 18% higher lift in purchase intent and 9% higher lift in brand affinity compared to banner ads.
The seamless integration of native ads with the website content creates a more organic and less overtly promotional experience for users. As a result, they are more inclined to interact with native ads, leading to higher engagement and a greater likelihood of conversion.
Generate Revenue for Publishers
For publishers, native ads present a valuable opportunity to generate revenue while providing value to their audience. By seamlessly blending with the website’s layout and content, native ads increase the likelihood of user engagement and interactions. This, in turn, translates into higher revenue for publishers through increased ad impressions and clicks.
Let’s take the example of a lifestyle blog that features native ads within its articles. The native ads, carefully selected to align with the blog’s content, provide value to the readers by offering relevant products or services. With their non-disruptive format, native ads enhance the user experience while generating revenue for the blog’s publisher.
In summary, native ads are effective due to their ability to blend in with the surrounding content, resulting in higher user engagement and click-through rates. Furthermore, they offer revenue opportunities for publishers while providing value to the users. The next section will explore some of the best native ad networks for both publishers and advertisers.
Best Native Ad Networks for Publishers and Advertisers
When it comes to native advertising, choosing the right ad network is essential for both publishers and advertisers. With a plethora of options available, it can be challenging to determine which native ad network will best suit your needs. To help you make an informed decision, we have compiled a list of the best native ad networks in the industry:
| Native Ad Network | Main Features | Targeting Options | Revenue Models |
|---|---|---|---|
| MGID | Wide reach with millions of websites in its network | Location, demographics, interests, and more | Cost-per-click (CPC) |
| Adcash | Transparent self-service demand-side platform (DSP) with various ad formats | Location, device type, interest, and more | Cost-per-click (CPC), cost-per-thousand-views (CPMV) |
| TrafficStars | High-quality traffic from exclusive publishers worldwide | Various targeting options and tracking tools | Cost-per-click (CPC), cost-per-thousand-views (CPM), cost-per-engagement (CPE) |
| Outbrain | Extensive inventory and contextual targeting options | Location, device type, interest, and more | Cost-per-click (CPC) |
| Taboola | In-feed native advertising and support for image and video ads | Location, device type, interest, and more | Cost-per-click (CPC) |
These are just a few examples of the best native ad networks available for publishers and advertisers. Each network offers its own unique features, targeting options, and revenue models. Whether you are a publisher looking to monetize your website or an advertiser aiming to reach your target audience effectively, these native ad networks can provide valuable opportunities for success.
It’s important to explore and compare different native ad networks to find the one that aligns with your specific goals and objectives. Consider factors such as reach, targeting options, ad formats, and pricing models to make an informed decision. By utilizing the best native ad networks, you can maximize your advertising efforts and generate optimal results.
MGID: A Pioneer in Native Advertising
MGID is one of the pioneers in the native advertising industry, having been launched in 2008. With millions of websites in its network, MGID provides a wide reach for publishers and advertisers looking to tap into the power of native ads.
A standout feature of MGID is its accessibility for affiliate marketers, as it offers a low entry barrier with a minimum campaign budget of just $100. This makes it an attractive choice for those new to native advertising, enabling them to experiment and learn without a significant financial commitment.
One of the key strengths of MGID is its extensive range of targeting options, allowing advertisers to reach their desired audience with precision. The platform offers targeting based on location, demographics, interests, and more, ensuring that ads are displayed to users who are most likely to engage with them.
Overall, MGID provides a user-friendly entry point into native advertising, with its long-standing presence in the industry and feature-rich platform. Its reach, affordability, and targeting options make it a strong choice for publishers and advertisers seeking effective results in the native advertising space.
Adcash: Transparent Self-Service DSP
When it comes to native ad networks, Adcash stands out as a transparent self-service demand-side platform (DSP). With over a decade of experience in the native advertising industry since its establishment in 2007, Adcash has established itself as a trusted platform for advertisers.
What sets Adcash apart is its commitment to transparency. Advertisers can have full control over their campaigns, from ad formats to placement options, ensuring that their brand message reaches the right audience seamlessly. Adcash offers various ad formats, including native ads, allowing advertisers to leverage the power of natural, non-intrusive advertising that blends seamlessly with the surrounding content.
One of the key advantages of using Adcash is its advanced fraud filters. Advertisers often face challenges with ad fraud, which can result in wasted budget and ineffective campaigns. However, Adcash’s robust fraud filters have saved advertisers millions of dollars by detecting and preventing fraudulent activities, giving advertisers peace of mind.
Furthermore, Adcash provides precise targeting options to help advertisers reach their desired audience. Advertisers can target based on location, device type, and interest, ensuring maximum relevance and engagement. By reaching the right audience with tailored messaging, advertisers can maximize their return on investment (ROI) and achieve their campaign goals more effectively.
Adcash Review:
Adcash is a reliable native ad network that prioritizes transparency and empowers advertisers with self-service capabilities. Its key features include:
- Transparent self-service demand-side platform (DSP)
- Wide range of ad formats and placement options
- Advanced fraud filters to combat ad fraud
- Precise targeting options based on location, device type, and interest
Adcash has been a trusted partner for advertisers seeking transparency, control, and effective targeting in their native advertising campaigns. By leveraging Adcash’s features and capabilities, advertisers can optimize their campaigns and achieve better results.
| Adcash | Features |
|---|---|
| Transparent Self-Service DSP | Advertisers have full control over campaigns |
| Wide Range of Ad Formats | Native ads and more |
| Advanced Fraud Filters | Protection against ad fraud |
| Precise Targeting Options | Location, device type, and interest targeting |
With Adcash, advertisers can optimize their native advertising strategies and achieve their marketing objectives with confidence, knowing that their campaigns are transparent, well-targeted, and protected from ad fraud.
TrafficStars: High-Quality Native Ad Network
TrafficStars is a reputable native ad network and ad exchange that offers support for native ads. While primarily recognized as an adult ad network, TrafficStars also caters to other industries, providing high-quality traffic from exclusive publishers worldwide.
The platform stands out with its custom native ad widget, allowing advertisers to seamlessly integrate their ads into the user experience. With TrafficStars, advertisers have the flexibility to choose from different cost models, such as Cost Per Click (CPC) or Cost Per Mille Viewable (CPMV), based on their specific requirements. This provides enhanced control and tailored results.
Furthermore, TrafficStars offers a range of targeting and tracking tools to optimize campaigns and maximize return on investment (ROI). Whether it’s demographic targeting, device targeting, or interest-based targeting, TrafficStars equips advertisers with the tools to reach their desired audience effectively.
Features of TrafficStars:
- High-quality traffic from exclusive publishers
- Custom native ad widget for seamless integration
- Flexible cost models: CPC and CPMV
- Diverse targeting and tracking tools
With its emphasis on high-quality traffic and advanced targeting capabilities, TrafficStars is an excellent choice for advertisers looking to maximize their reach and engagement through native advertising.
Advantages of TrafficStars:
- Exclusive access to premium publishers
- Customizable cost models
- Advanced targeting options
- Optimized tracking and reporting
By leveraging the features and benefits of TrafficStars, advertisers can achieve their advertising goals efficiently and effectively, driving meaningful results for their native ad campaigns.
Outbrain: Leading Native Advertising Platform
Outbrain, a top-notch native advertising platform, is trusted by renowned publishers like BBC and The Guardian. With its programmatic native ad demand, Outbrain enables publishers to access the best demand-side platforms (DSPs) in the industry. This allows for greater exposure and higher revenue potential.
Outbrain specializes in in-feed and in-article native advertising, providing a seamless integration of display and video ads within the content. This strategy enhances user experience while maximizing engagement and click-through rates. With Outbrain’s extensive inventory, publishers can reach a vast audience and monetize their content effectively.
One of the key features of Outbrain is its contextual targeting options. By analyzing the content and user behavior, Outbrain ensures that native ads are shown to the most relevant audience. This not only improves the effectiveness of the ads but also enhances user satisfaction.
To give you a better understanding of Outbrain’s position in the market, here’s a comparison of Outbrain with other prominent native ad networks:
| Native Ad Network | Key Features | Inventory Size | Targeting Options |
|---|---|---|---|
| Outbrain | Programmatic native ad demand | Extensive | Contextual targeting |
| Taboola | In-feed native advertising | Large | Interest targeting |
| Paved | Programmatic native ad network | Medium | Demographic targeting |
As you can see, Outbrain stands out with its programmatic native ad demand, extensive inventory, and contextual targeting options. This allows publishers to optimize their ad placements and achieve better results.
Next in our list of top native ad networks is Taboola, an equally reliable platform used by esteemed publishers such as The Huffington Post and USA Today.
Taboola: Reliable Native Ad Platform
When it comes to native advertising, Taboola is a name you can trust. This reliable native ad platform is trusted by reputable publishers like The Huffington Post and USA Today, making it a popular choice for advertisers and publishers alike.
Taboola offers in-feed native advertising, allowing your ads to seamlessly blend in with the surrounding content. This approach ensures that your ads are less intrusive, providing a better user experience and increasing the likelihood of engagement.
Taboola supports various ad formats, including image ads and video ads, giving you the flexibility to create visually appealing and engaging advertisements.
One of the key advantages of Taboola is its ability to import campaigns from Google Ads. This makes it easy to leverage your existing campaigns and expand your reach to Taboola’s vast network of publishers.
Taboola operates on a cost-per-click (CPC) pricing model, allowing you to pay only for the clicks your ads receive. This ensures that you get the most out of your advertising budget and achieve a high return on investment.
It’s important to note that Taboola requires a minimum traffic requirement of 1 million page views per month. This ensures that you have a substantial audience for your ads and can maximize your reach.
In summary, Taboola is a reliable native ad platform with a strong track record and trusted partnerships. With its in-feed native advertising, support for various ad formats, seamless integration with Google Ads, and CPC pricing model, Taboola offers a comprehensive solution for advertisers looking to effectively promote their products or services.
Paved: Programmatic Native Ad Network
Paved is a programmatic native ad network that specializes in email sponsorships. With Paved, you can target your ideal customer profile across thousands of newsletters, reaching a highly engaged audience. Whether you’re an advertiser or a publisher, Paved offers a range of benefits and features to maximize the success of your native advertising campaigns.
Efficient Targeting
With Paved, you can ensure that your ads are seen by the right people. The platform provides advanced targeting options, allowing you to focus on specific demographics, interests, and locations. By reaching your target audience effectively, you can increase engagement and drive better results for your campaigns.
CPC Sponsorships with Transparency
Paved offers cost-per-click (CPC) sponsorships, providing a transparent and straightforward pricing model. There are no hidden fees or surprises, so you can easily calculate the return on your investment. This transparency enables you to make informed decisions and optimize your budget for maximum impact.
Premium Email Newsletters
One of the standout features of Paved is its access to top email newsletters. By partnering with Paved, you gain access to high-quality newsletters with engaged subscribers. This ensures that your native ads are placed in relevant and trusted sources, maximizing the effectiveness of your campaigns.
A/B Testing and Easy Scaling
Paved allows you to conduct A/B testing to determine which ad variations perform best. This data-driven approach helps you fine-tune your campaign strategies and optimize your results. Additionally, Paved makes scaling your ad campaigns effortless, allowing you to expand your reach and increase your impact as your business grows.
| Key Features of Paved | Benefits |
|---|---|
| Advanced targeting options | Reach the right audience |
| Cost-per-click (CPC) sponsorships | Transparent pricing model |
| Access to premium email newsletters | Maximize ad placement quality |
| A/B testing capabilities | Optimize campaign performance |
| Easy scaling of ad campaigns | Expand reach and impact |
Overall, Paved is an excellent option for advertisers and publishers looking to leverage the power of native advertising through email sponsorships. With its efficient targeting, transparent pricing, access to premium newsletters, and optimization features, Paved positions itself as a reliable and effective programmatic native ad network.
Yahoo Gemini: Effective Native Ad Platform
Yahoo Gemini is a popular native ad platform that serves ads on Yahoo, AOL, TechCrunch, and other top brands. With its extensive reach and diverse ad formats, Yahoo Gemini offers an effective solution for publishers and advertisers looking to engage their target audience through native advertising.
Wide Range of Native Ad Formats
Yahoo Gemini provides a wide range of native ad formats to meet the needs of different campaigns. Advertisers can choose from image ads, app install ads, and video ads, allowing them to create engaging and interactive experiences for their audience. The flexibility of ad formats offered by Yahoo Gemini ensures that advertisers can effectively communicate their brand message and capture user attention.
Importing Campaigns from Google Ads
Yahoo Gemini offers the convenience of importing campaigns from Google Ads, making it seamless for advertisers to expand their reach across multiple platforms. This feature saves time and effort for advertisers who are already running successful campaigns on Google Ads, allowing them to leverage their existing creative assets and targeting strategies.
Targeting Options to Reach Specific Audiences
In addition to its ad formats and campaign import capabilities, Yahoo Gemini provides robust targeting options to help advertisers reach specific audiences. Advertisers can leverage demographic data, interest-based targeting, and location targeting to ensure their ads are shown to the most relevant users. Targeting options enable advertisers to maximize the effectiveness of their native ad campaigns and achieve their desired marketing objectives.
| Yahoo Gemini | Features |
|---|---|
| Wide range of native ad formats | Image ads, app install ads, video ads |
| Campaign import from Google Ads | Effortlessly expand reach to multiple platforms |
| Advanced targeting options | Demographics, interests, location |
Conclusion
Native ad networks are essential for the success of publishers and advertisers in the rapidly growing native advertising industry. These networks offer innovative ad formats, targeting options, and revenue models, providing valuable opportunities for monetization and effective advertising.
By choosing the best native ad network, you can maximize your earnings and effectively reach your target audience. Whether you are a publisher looking to monetize your website or an advertiser aiming to increase brand visibility, finding the right native ad network is crucial for achieving your goals.
With a plethora of native ad networks available, it’s important to consider factors such as reach, targeting capabilities, and cost-effectiveness. The top native ad networks, including MGID, Adcash, TrafficStars, Outbrain, Taboola, Paved, Yahoo Gemini, Nativo, TripleLift, and RevContent, provide reliable services and cater to the specific needs of publishers and advertisers.
By leveraging the power of these native ad networks, you can tap into the immense potential of native advertising to grow your business, generate revenue, and connect with your target audience in a seamless and engaging manner.
FAQ
What are native ad networks?
Native ad networks are platforms that connect publishers and advertisers, facilitating the placement of native ads on various websites. These networks provide a range of features and targeting options to help publishers monetize their content and advertisers reach their target audience effectively.
How do native ads differ from traditional display ads?
Native ads blend seamlessly with the surrounding content on a website, making them less intrusive and more likely to grab users’ attention. They have a higher click-through rate (CTR) compared to traditional display ads and generate revenue for publishers, as they integrate into the website’s layout and provide value to users.
Why are native ads effective?
Native ads are effective because they match the look and feel of the website they appear on, creating a more cohesive user experience. They are less disruptive to users and have higher engagement rates, resulting in increased brand awareness and conversions.
What are the benefits of using native ad networks?
Native ad networks offer a range of benefits for publishers and advertisers. Publishers can monetize their websites effectively, generate additional revenue, and enhance user experience. Advertisers can reach their target audience more effectively, increase brand visibility, and drive higher engagement and conversions.
What are some of the best native ad networks?
Some of the best native ad networks in 2024 include MGID, Adcash, TrafficStars, Outbrain, Taboola, Paved, Yahoo Gemini, and more. Each network has its own strengths, features, and benefits, catering to the specific needs and objectives of publishers and advertisers.
How does MGID stand out in the native ad network industry?
MGID is one of the pioneers in the native advertising industry, offering a wide reach with millions of websites in its network. It has a low entry barrier, making it ideal for affiliate marketers. MGID provides various targeting options and is an excellent entry point for those new to native advertising.
What makes Adcash a transparent self-service DSP?
Adcash has been in the native advertising industry since 2007 and offers a range of ad formats and placement options, including native ads. It is known for its advanced fraud filters, which have helped advertisers save millions of dollars in ad fraud. Adcash provides targeting options to reach the most relevant audience and offers transparency in campaign management.
What sets TrafficStars apart as a high-quality native ad network?
TrafficStars is an ad network and ad exchange that provides support for native ads. It is known for offering high-quality traffic from exclusive publishers worldwide. The platform uses a custom native ad widget and offers different cost models to suit advertisers’ needs. TrafficStars also provides advanced targeting and tracking tools to optimize campaigns and maximize ROI.
Why is Outbrain considered a leading native advertising platform?
Outbrain is a prominent native advertising platform used by top publishers such as BBC and The Guardian. It offers programmatic native ad demand, allowing publishers to access top demand-side platforms (DSPs). Outbrain provides in-feed and in-article native advertising for display and video ads and offers extensive inventory and contextual targeting options.
What makes Taboola a reliable native ad platform?
Taboola is a trusted native ad platform used by reputable publishers like The Huffington Post and USA Today. It offers in-feed native advertising and supports various ad formats, including image ads and video ads. Taboola allows marketers to import campaigns from Google Ads and offers a CPC pricing model to manage campaign budgets effectively.
How does Paved differentiate itself as a programmatic native ad network?
Paved specializes in email sponsorships and helps advertisers target their ideal customer profile across thousands of newsletters. The platform offers CPC sponsorships with no hidden fees and provides access to top email newsletters. Paved allows A/B testing and easy scaling of ad campaigns, offering programmatic options for effective native ad placements.
What makes Yahoo Gemini an effective native ad platform?
Yahoo Gemini is a popular native ad platform that serves ads on Yahoo, AOL, TechCrunch, and other top brands. It offers a wide range of native ad formats, including image ads, app install ads, and video ads. Yahoo Gemini allows importing campaigns from Google Ads and provides targeting options to reach specific audiences effectively.
