5 Reasons to Work with a Marketing Agency

You have a lot on your plate as a small company owner. With so much going on, marketing is often the first item to fall by the wayside. While many small business owners believe they would be better off handling their own marketing, an agency can be a valuable addition to your company.

Large corporations have the time and personnel to engage in strategic marketing right away, and as a result, small businesses can easily feel lost or overshadowed. However, your business can easily expand and succeed with a clear strategic marketing plan and a solid partnership with an agency.

What’s the hold-up?

Marketing agencies sometimes get a bad rap because many people believe they only deal with large, multi-million-dollar corporations, but this isn’t always the case.

Numerous organizations are devoted to serving small businesses and assisting them in growing and thriving. When you deal with a marketing firm like this, they will know how to spend your money wisely.

How can a marketing firm benefit your company?

While there are numerous benefits to working with a marketing agency, there are five major ways small businesses can profit from some assistance.

1. You will almost certainly save money.

This may come as a surprise, but it is accurate. Many small businesses that recognize they require marketing assistance believe hiring a full-time marketing employee is preferable. However, when you factor in pay and benefits, a full-time employee will cost your company much more than you think. You’ll almost certainly get more bang if you spend half—or even a quarter—of that to a marketing agency.

2. You will benefit from the expertise of a team of specialists.

You should be skeptical of a “jack of all trades” in marketing or other areas of your company. Hiring just one marketing staffer is almost never sufficient. While many businesses are better off working with an agency, having a marketing employee on staff who then works with an agency can help some businesses. An agency can supplement your marketing specialist’s abilities and assist him or her in creating and implementing promotional materials that are best suited to your company.

An effective marketing squad must have:

1. A strategist who can see the broad picture and map out a path from A to Z.
2. A copywriter who can compose on behalf of a company.
3. A graphic/web designer who can make the visual elements your company requires. 

Adding these three roles to your business will most likely be expensive, and a team that small may struggle to meet your company’s demands. Working with a marketing agency specializing in strategy, copywriting, and design may be the simplest and most cost-effective choice.

3. Everyone can concentrate on their individual duties.

It’s easy to believe that the odd newspaper ad or social media post will bring in the right clients and only require a little extra work from a current employee. However, he or she may find it difficult to take over the marketing reins while handling his or her other duties.

This is particularly difficult if the employee lacks a marketing background and the new responsibilities will interfere with his or her primary job. This can result in fatigue, lowering your retention rate and hindering your marketing efforts. An agency can provide the right amount of high-quality marketing so that you and your team can concentrate on the day-to-day operations that make your company successful.

4. Your business will appear professional and credible.

When you glance at a website, the design quality most likely influences how professional or credible you believe the source is. Customers concur. Buyers judge a product, content, service, or website within the first 90 seconds of viewing it, for example, the use of color in branding boosts recognition by up to 80%.

Visitors are less likely to stay or purchase if a website is difficult to navigate, includes little information about products or services, or lacks a consistent brand appearance. It may even appear risky to enter payment information if the site is not trustworthy or well-designed. An agency can assist you if you want your customers to feel informed and secure when using your site.

A marketing agency can make your company appear competent by making your website and other marketing materials consistent with your brand and applicable to your audience after fully studying your audience’s visual preferences and content needs. The best part is that studies indicate that consistent brand presentation boosts revenue by 23%.

5. You’ll get a fresh viewpoint.

You and your employees have a lot of responsibilities as a small company owner. You must invest a significant amount of time working within your company, making it difficult to see how your company appears from the outside.

Knowing who your customers are and their wants can be more difficult than you imagine. An agency can look at your present marketing tactics and determine what is and isn’t working through research and marketing knowledge. This will save you time and, most importatly, money while also allowing you to adjust, which should increase sales and your audience’s understanding of your company.

What about independent contractors?

It’s understandable to wonder whether there’s a distinction between hiring an agency and a few freelancers. There most certainly is! While you may be able to assign freelancers a few tasks, such as blog posts or poster designs, they typically do not conduct extensive research or become invested in your business like an agency does. A marketing agency conducts extensive study before developing a strategy and strives to be integral to each client’s team. Not to mention that they have an entire team to assist you with any marketing materials you require.

We understand that you are busy growing your company, and marketing may seem like an extra burden to add to your hectic schedule. A team of experts will take these responsibilities off your plate, allowing you to concentrate on your company-related responsibilities. For most businesses, partnering with a marketing firm to help you meet your goals while staying within your budget is efficient and cost-effective.

When deciding whether to hire an agency, consider your business size, goals, and marketing needs. Every small company requires some form of marketing. Without it, your business isn’t reaching its full potential or its largest audience.